Yugen collaborates with local illustrators to capture and visualize the Yugen essence. Their creations conceptualize how they interpret this Ancient Japanese concept. It's their personal homage to the beauty of the natural world and the limitless creativity of the mind to capture the subtle details of life.
In this ongoing series, we ask every illustrator the same questions, who are they, what is the story behind the design, and what holds the future. Let's dive deep into their minds and join them in their imaginary world of wonders.
Who is Peter Goes?
Peter Goes is a Belgian freelance illustrator and picture book maker. He studied animation at the Royal Academy of Fine Arts (KASK) in Ghent, Belgium. For Yugen, he illustrated the Pineapple Chili flavour.
Peter Goes studied film animation and then opted for the theatre world. In his seventeen years as a stage manager and technical director he hardly touched a pencil but did start drawing again in 1999. He now works as a freelance illustrator. His critically acclaimed picture books have been translated into twenty-five languages, and sold worldwide. Next to his books, Peter Goes likes to do commissioned work, from logo design to editorial illustration work.
What is the story behind the design?
Goes once said 'I unwind by delving deeper and deeper into drawings', and it is clear that he invites his viewers to do the same with this Yugen design. His work always contains different layers and a play between positive and negative space. Thanks to the many details viewers can keep discovering new things in Goes's remarkable fantasy world.
What does the future hold?
Peter is currently working on his next picture-book and we can't wait for its release.